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When it comes to music, nobody rakes in additional model offers and partnerships than ladies. Possibly that’s why they so usually find yourself dominating genres from rap to R&B — and now nation, due to Beyoncé.
Although artists changing into entrepreneurs has been taking place for many years, Rihanna is certainly the blueprint for achievement in immediately’s digital-first period. In actual fact, she turned the US’ youngest self-made billionaire at 34 years previous in 2022. Loads of her fortune got here in from her enterprise ventures: Fenty Magnificence, Fenty Pores and skin and Savage X Fenty. Beyonce’s Cecréd, Lizzo’s Yitty and Cardi B’s Whipshots are only a few of the opposite celebrity-led manufacturers thriving of their respective industries.
In celebration of Ladies’s Historical past Month, Rap-Up rounded up ladies in R&B and Hip Hop doing it huge in music and enterprise. Have a look under.
1. Rihanna (Fenty)
Rihanna’s enterprise empire is simply as legendary as her music profession — if no more, contemplating the Bajan star stepped away from music for a few years after 2016’s ANTI. Fenty Magnificence flipped the business on its head in 2017. The model dropped a whopping 40 basis shades, in the end paving the way in which for the multihyphenate’s growth into skincare and haircare. Savage X Fenty, the “Wanted Me” singer’s lingerie model that launched in 2018, equally noticed success with promotion from the web’s It-Ladies and Hip Hop’s main women — GloRilla included. It could be some time till we get a follow-up to ANTI, however at the very least she’s preserving make-up luggage and underwear drawers stocked.
2. Beyoncé (Cecréd)
Beyoncé does not do small enterprise strikes, as evidenced by Parkwood Leisure, Ivy Park and Cécred. Impressed by her childhood spent in salons — the pop icon’s mom, Tina Knowles, as soon as owned and labored at Houston’s Headliners Hair Salon — Beyoncé launched the model with eight core merchandise, together with a hydrating shampoo and remedy masks. She’s, after all, leveraged her star energy to drag in different acquainted faces, corresponding to Victoria Monét and “Love Island USA” winner Serena Web page. With Cécred partnering with Ulta Magnificence to be shelved in over 1,400 bodily retail shops, it’s secure to say we’ll see the label much more usually.
3. Cardi B (Whipshots)
Having secured model offers with Trend Nova, McDonald’s, NYX and a number of other extra, Cardi B has lengthy been forward of the entrepreneurial curve in feminine rap. So, it solely is smart that her personal enterprise is as over-the-top as Whipshots, a vodka-infused whipped cream. The shelf-stable deal with packs 10 p.c alcohol by quantity and is available in flavors like vanilla, caramel, mocha, strawberry and lime — plus two seasonal-inspired picks: peppermint and pumpkin spice.
4. Nicki Minaj (Pink Friday Nails)
Nicki Minaj and lengthy, dramatic nails go collectively like bars and alter egos — simply check out “Tremendous Freaky Woman.” In the course of the artist’s Pink Friday 2 rollout, she teamed up with Yvett G, the nail tech behind a few of her most iconic crimson carpet and music video seems to be, to launch Pink Friday Nails — providing a spread of luxurious press-ons.
There’s additionally a sensible purpose Minaj selected press-ons over nail polish or gel extensions, and all of it comes right down to her firstborn son, Papa Bear. “I can’t sit there for so long as I used to once I solely had me to fret about, so it turned nearly a necessity for me to create some fly, high quality press-on nails,” the Queen artist defined.
5. BIA (Magnificence For Sure)
BIA’s 2020 EP, FOR CERTAIN, gave followers rather more than her breakout hits, “WHOLE LOTTA MONEY” and “COVER GIRL”; it additionally planted the seeds for her personal cosmetics model, Magnificence For Sure. The launch lineup delivered precisely what you’d count on: mascara, lashes, blush and an entire lot of lip gloss shades (pun supposed). The self-coined Perico Princess has by no means missed in terms of her glam — due to movie star make-up artist Maddie Jones — so entering into the sweetness business is a pure extension of her self-expression.
6. Sexyy Purple (Northside Princess)
After all, Sexyy Purple’s model can be as unapologetic as her songs. In 2024, the St. Louis native unveiled cosmetics model Northside Princess alongside its debut product, Sexyy Gloss. Out there in eight shades, together with pink, blue and brown, the glosses boast NSFW names with Coochie Juice, Nut and Blue Ballz being the tamer choices, in the event you may even name it that. It’s clearly not going to be everybody’s cup of tea — particularly in the event you don’t need to dish out $100 on the limited-edition launch.
7. Megan Thee Stallion (Chicas Divertidas)
Megan Thee Stallion rang in her 30s in full CEO mode. The Houston native made a powerful entrance into the wine and spirits business with Chicas Divertidas, her personal tequila line. Launched on her birthday, Megan launched the model with two debut bottles: the “silky-smooth” Blanco and the “elegant” Reposado. Each are available in a sculptural bottle impressed by the Angel’s trumpet flower. Contemplating the “Mamushi” hitmaker’s long-standing love for liquor — immortalized in tracks like “Cognac Queen” and “Bourbon” — it appears like the proper deal with for the extra grown-up Hotties.
8. Lizzo (Yitty)
Except for Savage X Fenty and Kim Kardashian’s SKIMS, most celebrity-founded shapewear and intimates manufacturers lean on hype greater than high quality or inclusivity. Nevertheless, that’s not the case with Lizzo, who launched Yitty in 2022 with the assistance of activewear large Fabletics. Her line ranges from XS to 6X, which is smart on condition that physique positivity has been central to the “Fact Hurts” singer’s private model from the very begin.