Tom Cruise modified Hollywood advertising and marketing perpetually. The actor was the primary to advertise worldwide purple carpet premieres, turning film promotion into a worldwide spectacle. Cruise instructed Jimmy Kimmel (as reported by ABC Information) that earlier than Prime Gun, Cruise, and different A-listers traveled for film promotions.
As an alternative of huge purple carpets, they did lengthy world excursions. Tom Cruise visited Italy, Paris, and Japan, generally staying for weeks and even months. He liked it since he at all times wished to journey. However Cruise mentioned he noticed a sooner means. Whereas selling Prime Gun in Paris in 1986, the Hollywood star realized the method was too gradual.
Martin Scorsese was again within the U.S. enhancing The Coloration of Cash. Rain Man was nonetheless in its early drafts. And Tom Cruise? He was simply ready. That’s when he has his lightbulb second. “I like premieres, so I got here up with the concept of, ‘Let’s have premieres in several international locations after which form of do it that means.’ It took me just a few years to get it going,” Cruise mentioned.
So, as an alternative of dragging out the tour, he thought, why not maintain premieres in a number of international locations back-to-back? It took years for his thought to catch on. Studios have been caught of their previous methods. Again then, worldwide releases weren’t even a precedence. The U.S. field workplace was the large moneymaker, and abroad markets have been an afterthought.
However Tom Cruise wasn’t having it. He pushed for extra world premieres, treating worldwide audiences like they mattered. And when studios noticed the cash rolling in, they jumped on board. Quick ahead to immediately, and releasing a blockbuster with out a huge world tour is unthinkable. Motion pictures like Mission: Not possible and Marvel movies now observe this mannequin. Even rom-coms get worldwide therapy.
The thought of abroad premieres wasn’t fully new. Some movies had huge openings outdoors the U.S. earlier than Cruise’s time. However what concerning the technique of rapid-fire, multi-country premieres? That’s the place Cruise takes credit score. And Hollywood clearly adopted his lead. Now, worldwide advertising and marketing is a should. Cruise might not have invented it from scratch, however he helped flip it into what it’s immediately.
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