With James Bond making a significant transition proper in entrance of our eyes, the world is questioning what is going to turn into of the franchise and the long-awaited Bond 26. The preliminary announcement about Amazon taking management of James Bond left followers uncertain, and lots of questions nonetheless stay. Now, William Boyd, Ian Fleming’s successor in authoring the unique 007 spy novels, has identified a obtrusive and certain inevitable challenge because the property lands in its new house.
Simply forward of The Oscars’ musical Bond tribute and within the weeks because the Amazon deal was made public, Boyd spoke with The Guardian about the way forward for the suave spy’s place on the mega streamer. He introduced up a obtrusive and considerably apparent addition to the franchise’s choices as nicely, saying this in regards to the potential to commodify all the things about 007:
Definitely await Bond aftershave – and for the theme park and the dinner jackets. The brand new homeowners must commodify all the things about their billion-dollar buy, so there will probably be nightclubs and vodkas.
The Solo writer isn’t flawed when he factors this out about Amazon. Often, it expands far previous what’s on display, and sells a lot of merchandise round a property. For instance, the present Daisy Jones and The Six had a swath of merch that went with it, together with albums, a show-themed model of the novel and attire. So, consider what they will do with a property as large as James Bond…
Do not get me flawed, I do know it is commonplace at the moment for any studio to roll out as a lot merch as it could possibly to stage up a franchise – simply have a look at what occurred with Depraved. Some followers, like me, although, dread the considered fan favorites, 007 included, providing a smattering of buyable gadgets only for the franchise to earn more money.
Mainly, I agree with Boyd’s sentiments that we don’t want a Bond vodka, aftershave or nightclub–it takes away from the historic and heralded coolness of 007.
The entire deal’s development has been attention-grabbing to look at, and it makes me surprise if the variety of 007 franchise vets retiring throughout this time is intentional. Ex-Bond’s have even thrown their emotions into the transition discourse, together with Timothy Dalton. Whereas he highlighted and praised the franchise for remaining a British touchstone all these years, he is not positive if it will stay so. Together with it, he voiced his concern about Barbara Broccoli’s departure.
Nevertheless, even with all the inner adjustments and uncertainties surrounding 007’s future, loads of followers have large hopes for Bond’s new period with Amazon. Between the potential for streamlining all accessible titles to at least one platform and being clear about what’s to return, there’s loads of potential. However, there are additionally many considerations, together with the swath of 007 merchandise that is likely to be produced.
As a minimalistic fan of flicks, although, together with Bond, I hope Boyd is not proper about all the potential commodifying parts that await us.