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It’s been a chaotic week for ASAP Rocky, to place it mildly. Simply days after beating two firearm assault fees that carried a most 24-year sentence, the Harlem rapper has been named Ray-Ban’s first-ever artistic director.
Introduced on Friday (Feb. 21), the pair will likely be releasing their first assortment, aptly titled “Blacked Out,” in April. Although most of the particulars are nonetheless underneath wraps, followers of the “Style Killa” artist can count on a few of Ray-Ban’s basic kinds up to date with ultra-black lenses and gold-plated particulars. Moreover, the eyewear model teased a few of its brick-and-mortar shops being redesigned and Rocky starring in just a few campaigns.
“I’ve all the time admired Ray-Ban’s capacity to remain true to its roots whereas continually evolving. I’m excited to be a part of the robust heritage and develop the subsequent chapter for an iconic model like Ray-Ban,” Rocky mentioned, per Billboard. The LIVE.LOVE.A$AP creator has all the time been considered one of Hip Hop’s best-dressed, so there’s lots to look ahead to.
“In the present day, we’re welcoming A$AP Rocky into our household; he’s a visionary artist and creator,” Ray-Ban President Leonardo Maria Del Vecchio famous. “His capacity to push the boundaries of the various worlds he explores aligns with the Ray-Ban DNA. We’re reinforcing the model’s values of innovation, pioneering spirit, and braveness. Let the long run start!”
Contemplating Rocky’s earlier trend collaborations, together with GUESS and extra just lately, PUMA x Components 1, the partnership is perhaps precisely what Ray-Ban wants. He’s additionally set to co-chair the Met Gala in Could, so if we’re fortunate sufficient, he may do one thing particular there.
Exterior of music, Don’t Be Dumb is clearly one of many extra thrilling Hip Hop tasks lined up for early 2025. Rocky beforehand teased the LP, which has been pushed again no less than twice by now, with singles like “HIGHJACK” that includes Jessica Pratt, and the lyrical masterpiece that was “Ruby Rosary.” Rolling Loud co-founder Tariq Cherif hinted at it popping out earlier than the ASAP Mob frontman headlines the pageant’s Los Angeles occasion, so we’ll simply must see.