UK is again with some new hearth for the beginning of the yr.
London singer Elsa joins producer Luke Champion for “PRETEND”, a soulful r&b/alt-pop tune with an digital contact. The intoxicating pulsating synths & a wonderful drum groove function a basis for Elsa’s melancholic vocals & trustworthy storytelling
The track explores themes like heartbreak, emotional turmoil, and the battle to let go. It captures the push and pull of a tough relationship, the place hope and disappointment intertwine, drawing you again right into a love that feels unfair and draining. The track portrays the loneliness and emotional weight of unfulfilled love, making it a uncooked & relatable anthem for anybody navigating the intricate and infrequently painful complexities of relationships.
That is Luke & Elsa’s first collaboration – and Champion’s solely third launch, however each have been praised by platforms like BBC Radio 1 & quite a few editorials throughout DSPs. So we certainly hope to listen to extra from them, particularly collectively.
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