The viewing figures for Morning Joe and different MSNBC reveals don’t seem like getting any higher following the fallout of Donald Trump‘s presidential election victory in November.
In a report from rival community Fox Information, based mostly on figures from Nielsen Media Analysis, Morning Joe is down 35% amongst whole viewers, averaging 720,000, and down 37% in the important thing 25-54 demographic. Nonetheless, Fox Information doesn’t specify which figures it’s evaluating these numbers to.
As beforehand reported, the morning present hosted by Joe Scarborough and Mike Brzezinski noticed a dip in rankings following their assembly with Trump. The Monday, November 20 episode, the place the hosts mentioned their assembly with the president-elect, introduced in 839,000 whole viewers and 113,000 viewers within the 25-54 demo, whereas the Tuesday, November 21 episode dropped to 680,000 whole viewers and 76,000 in the important thing demo.
Regardless of this dip, Morning Joe has remained comparatively regular since. The present averaged 691,000 whole viewers through the week of the Trump assembly announcement, which was solely a 1.7% decline from the earlier week’s common of 703,000. That mentioned, each weeks have been down considerably from the present’s earlier quarter common of 1.14 million viewers.
Different MSNBC reveals aren’t faring so nicely, nonetheless. As reported by Fox Information, Alex Wagner Tonight, Inside with Jen Psaki, and The Final Phrase with Lawrence O’Donnell all not too long ago hit report lows.
Through the week of December 2, Alex Wagner Tonight averaged 595,000 whole viewers, marking its lowest-rated week for the reason that present’s 2022 debut. In the meantime, Inside with Jen Psaki averaged 651,000 whole viewers, the present’s smallest weekly viewers because it launched final 12 months.
The Final Phrase with Lawrence O’Donnell bucked the pattern considerably, because it elevated its whole viewership on the week prior. Nonetheless, it hit a report low among the many coveted 25-54 demo.
Based on The Every day Beast, a supply at MSNBC instructed the publication that they anticipated a rankings dip after the election, they usually suppose viewing figures will return up as soon as Trump is formally sworn in in January.
Information networks, basically, are down post-election, with MSNBC down 47% and CNN down 33%. On the week of the Trump assembly announcement, even Fox Information noticed a small 9% dip. In the meantime, in prime time, MSNBC misplaced 52% of its viewers, whereas CNN dropped 39%.
Morning Joe, Weekdays, 6a/5c, MSNBC