Indivisible Project, Working Families, and 50501 Movement, three progressive grassroots organizations who were behind the No Kings protests from earlier this year, have teamed up to launch the “Spotify Unwrapped” campaign in response to the music streamer running ICE recruitment ads on its platform, its alleged promotion of AI generated music, and CEO Daniel Ek’s investment in an AI military defense company.
As the title of the campaign suggests, it launch coincides with the unveiling of Spotify Wrapped. “Every year Spotify Wrapped is supposed to celebrate artists and listeners. This year, Spotify decided to wrap itself in complicity instead. They’re exploiting artists’ work while quietly recruiting for ICE, a secret police force tearing families apart. Spotify isn’t just playing along with the Trump regime’s authoritarian turn – they’re amplifying it,” said Ezra Levin, Indivisible’s co-founder and co-executive director. “Spotify only works because of us. Now it’s on all of us to force accountability.”
The campaign is calling on Spotify subscribers to download and share Spotify Unwrapped social graphics on their social platforms, and cancel their subscription.
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A recent report from Rolling Stone found that the Department of Homeland Security had spent $74,000 on ICE recruitment ads on Spotify in 2025, an amount far less than what it budgeted for platforms such as YouTub or Meta. Despite calls from artists and subscribers to boycott the platform in response to the ads, Spotify has nonetheless chosen to air them, saying they do not violate advertising policies
Amid concerns over the increasing presence of AI tracks on Spotify, the streamer recently rolled out a series of policy changes and tools meant to target “bad actors.” At the same time, the streamer just announced a partnership with ChatGPT to allow for personalized music and podcast recommendations.

