Tulips, India’s main private hygiene model, at present introduced its entry into the grownup hygiene class with the launch of TULIPS Grownup Diaper Pants. The model has onboarded Bollywood veteran actor Mr Boman Irani because the face of its ‘Life par full management’ marketing campaign, to construct consciousness and assist break the stigma across the adoption of grownup diapers in India.
Boman Irani turns into face of Tulips’ new grownup diaper pants marketing campaign
The newly launched TULIPS Grownup Diaper Pants include an aloe vera–coated interior sheet for max consolation, superior leak safety for as much as 10 hours with an ADL (acquisition deposition layer), odour lock know-how for day-long freshness, and tear-away facet panels for straightforward removing. Accessible in a unisex pull-up type throughout all sizes, the diapers are designed to appear and feel like common underwear, providing dignity and confidence to customers.
Talking on the launch, Mr Rahul Jain, Director, TULIPS, stated: “On account of lifestyle-related points, increasingly senior residents at present expertise weaker bladder management resulting in urinary incontinence. Well being situations reminiscent of diabetes, prostate points in males, frequent urinary tract infections (UTIs), and menopause in ladies usually irritate this situation. Throughout our improvement section surveys, many elders expressed viewing grownup diapers as a ‘symbolic dependence’ and had been hesitant to even talk about the subject, which explains the mere 2% market penetration in India.
We felt it was very important to start out a nationwide dialog round this topic and deal with it with the sensitivity it deserves. This dialog wanted a powerful and revered voice, and Mr Boman Irani was our unanimous alternative to steer it. At this time, we’re additionally releasing a delicate quick movie that includes Mr Irani, encouraging seniors to view grownup diapers as an answer to regain their life outdoor and proceed doing what they love, fairly than letting a weaker bladder management their needs. At TULIPS, we imagine this shift in notion will result in larger acceptance and empower seniors to dwell their lives to the fullest.”
Sharing his ideas, Mr Boman Irani added, “I’m extraordinarily completely satisfied to associate with TULIPS in beginning a dialog that issues. Age shouldn’t imply limitation. TULIPS Grownup Diaper Pants are right here to make sure all seniors affected by urinary incontinence can lead their lives with consolation, independence, and self-respect.”
With a powerful legacy of innovation — from being the primary model in India to introduce 100% flushable moist wipes in 2017 to changing into the primary firm to develop Covid swabs in India throughout the pandemic — TULIPS has all the time targeted on fixing actual challenges.
Greater than 60 million models of TULIPS merchandise being consumed yearly throughout greater than 17 international locations speaks of the belief customers have within the model.
Additionally Learn: 13 Years of Shirin Farhad Ki Toh Nikal Padi: Boman Irani on Farah Khan, “She was the right match”
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