Streaming platform Netflix and the Ministry of Tourism (MoT) have inked a first-of-its-kind collaboration to showcase India’s cultural and geographic richness to audiences throughout the globe. The partnership goals to weave India’s breathtaking journey locations into Netflix’s authentic storylines, turning streaming screens into home windows that encourage real-world exploration.
Netflix & Ministry of Tourism be part of forces to place India’s landscapes on the worldwide streaming map
On the coronary heart of this initiative lies the shared imaginative and prescient of mixing storytelling with tourism promotion. By rigorously chosen integrations, Netflix’s India Originals will spotlight numerous areas whereas supporting the Ministry’s mandate to advertise “Unbelievable India” on a world scale.
“This collaboration with Netflix displays our shared dedication to showcasing India’s cultural richness and variety,” mentioned Ms. V. Vidyavathi, Secretary, Ministry of Tourism.
Monika Shergill, Vice President, Content material, Netflix India, echoed this sentiment, “At Netflix, we’ve all the time believed that India’s tales are as huge and diverse as its landscapes – wealthy with coronary heart, historical past, and a singular cultural rhythm. By this partnership with the Ministry of Tourism, we’re not simply reaffirming our dedication, we’re celebrating the very soul of India. Collectively, we hope to create extra alternatives for native expertise and communities to thrive, and to share the magic of India with the world.”
Through the years, Netflix has already showcased India’s range on display screen – from the Nilgiri forests in The Elephant Whisperers to the shores of the Andaman Islands in Kaala Paani, the fields of Punjab in Amar Singh Chamkila, the streets of Rajasthan in Mismatched, and the misty hills of Kalimpong in Jaane Jaan. Such cinematic backdrops not solely enrich narratives but additionally encourage audiences to journey, a phenomenon mirrored globally with reveals like Emily in Paris and When Life Provides You Tangerines, which drove cultural tourism tendencies in France and Korea.
In India, Netflix has quietly constructed essentially the most expansive filming footprint of any worldwide streaming platform. Over the previous decade, its productions have coated 100 cities throughout 23 states, creating native job ecosystems whereas taking Indian tales to the world.
This collaboration additionally marks Netflix’s first tourism partnership in South Asia, extending its international technique of working with authorities businesses and tourism boards. Related initiatives in France, Indonesia, Korea, Thailand, Spain, Brazil, and Greece have beforehand boosted cultural tourism by screen-led storytelling.
With the Ministry of Tourism now onboard, India’s subsequent cinematic chapters on Netflix promise not solely compelling narratives but additionally a brand new wave of destination-led cultural satisfaction and international journey inspiration.
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