It’s value prefacing that The Morning Present Season 3 didn’t impress me in any respect. It was unfocused, messy, and too self-indulgent for its personal good.
I prompt that Apple TV+ cancel it earlier than its legacy is ruined, and whereas I nonetheless suppose that’s doable, this present holds a particular place in my coronary heart.
The Morning Present Season 4 isn’t just one other season of a TV present I watch; it’s a milestone. It must recapture the magic of Season 1 whereas propelling the story ahead.
After watching The Morning Present Season 4 Episode 1, I’m torn about what to make of it. On the one hand, there are traces of the outdated present, and on the opposite, the course the writers have taken may very well be disappointing as we proceed.
All the pieces picks up two years after the occasions of the Season 3 finale that noticed secrets and techniques uncovered, sacrifices made, and a brand new babe born. We’re not at UBA, it’s UBN.
The story feels prefer it’s lacking one thing, and rightly so. Nevertheless, we catch small glimpses of the fallout, one thing I’m fairly excited to see unfold all through the season.
“My Roman Empire” is all about catching up. It spends most of its runtime catching the viewer up on what has been occurring within the characters’ lives and the place they stand at present. It additionally introduces the season’s predominant conflicts, which revolve round AI and the brand new community that additionally carries secrets and techniques.
The Present Monster: Synthetic Intelligence
Oh, I see we’re hanging the place it hurts probably the most, The Morning Present.
I’ve seen a whole lot of technological growth in my lifetime. I’ve witnessed world-changing applied sciences emerge that go away everybody shocked, however I assumed they had been overreacting.
Now I’m in that boat with AI. It has the potential to alter each workflow that includes computation and minimize individuals out completely. Whereas enterprise is about making a revenue, it’s additionally about individuals and relationships.
UBN is considering of utilizing generative AI to dub their dwell broadcast, particularly through the Olympics. Nevertheless, that appears short-sighted. It guarantees to deliver extra viewers to the community, however who mentioned individuals all over the world need to watch Alex Levy?
Complete broadcasting ecosystems exist in licensing dwell sports activities and bringing them to native viewers, which might be disrupted if one American journalist had been to do all of the work.
I’m not saying that AI shouldn’t be used to reinforce human enter, however it might’t change individuals en masse. That’s a recipe for catastrophe.
UBN: The Feminist Utopia
The episode makes some extent of showcasing the community as female-led. And you recognize what, extra energy to girls. Nevertheless, we’re fast to help girls’s rights and never wrongs. And these girls do commit a whole lot of wrongs.
It’s these wrongs that had Bradley banished to the center of nowhere, West Virginia.
The Morning Present was offered to us viewers as a Jennifer Aniston and Reese Witherspoon package deal deal. One of the vital important flaws of The Morning Present Season 3 was that it didn’t characteristic them collectively that a lot.
This season goals to rectify and presents a glimpse into their relationship at present, and I adore it! Bradley and Alex don’t work properly when being all buddy-buddy.
Their relationship is a sport of dominance, and I hope nobody wins anytime quickly.
Nonetheless, there are cracks within the feminist utopia. For one, Mia was promised keys to the dominion, however these keys have gotten misplaced. The community has lined issues up, and Alex would fairly die than watch her experiment fail.
Lastly, the community is taking part in either side. Or at the least making an attempt to.
You Can’t Win If You Play Each Sides
I’ve by no means been a fan of partisan networks that, as a substitute of spearheading the reality, simply say what their viewers need to hear.
Nevertheless, the choice shouldn’t be higher. UBN is an ideal instance of making an attempt to play either side, which is a recipe for catastrophe.
The very fact is, either side will not be the identical. One massages details to push a story, whereas the opposite doesn’t know what details are. UBN has its personal Joe Rogan, and that’s not a good suggestion.
The try and undertaking impartiality has taken over American media, forcing individuals to cede floor for the sake of optics or rankings. However in some unspecified time in the future, that turns into flying too near the solar. [Editor’s note: News is supposed to be impartial. Entertainment is not. Therein lies the difference.]
Like every relationship, enterprise is about values. And if UBN’s crew has a mismatch of the identical, watch this area carefully. Conflicts will grow to be the order of the day.
You can not work with individuals who suppose much less of you as an individual or a reporter, and that applies to each events.
Everybody Else Is Attempting Their Greatest
Within the best world, I might be okay with by no means seeing Cory once more. He will get my blood boiling, however Apple TV+ shouldn’t be about to lose Emmy winner Billy Crudup, so the streaming service is alive and kicking.
That is the place, as soon as once more, The Morning Present feels too formidable for its personal good. Is it in regards to the morning information? Podcasting? Streaming?
Attempting to stability all these sides will probably be a problem. One thing like UBN+ ought to have gotten written or spun out. It feels odd.
Nevertheless, every little thing may come collectively ultimately; we’ll have to attend and see.
Within the present’s timeline, the newest United States Presidential Election has not arrived but, which could clarify its absence from the trailer. I’m able to apologize if the present delivers on that as a result of, primarily based on what we’ve seen so far, it’s coming.
Bro dudes and their podcasts had been an awesome motivator for younger individuals voting for Trump, so perhaps we’re constructing in the direction of that? In any other case, the present selecting to disregard this will probably be an egregious mistake.
Once more, we’ll have to attend and see.
“My Roman Empire” strikes a very good stability of reintroducing the characters after shut to 2 years whereas organising the remainder of the season. It guarantees to be one for the books.
Over to you, The Morning Present fanatics. What did you suppose?
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