The Indian Specific Group is proud to unveil a daring reimagining of Display screen Awards 2025 on YouTube, certainly one of India’s most iconic celebrations, of cinema and storytelling.
Display screen Awards 2025 goes digital: Iconic celebration premieres on YouTube
The Display screen Awards 2025 is extra than simply an awards present. Combining editorial credibility, cultural legacy, and digital attain, it displays the Indian Specific Group’s journalism-first ethos. Winners are chosen by the Display screen Academy, an unbiased, not-for-profit physique of revered filmmakers, artists, and cultural voices devoted to honouring true excellence.
Anant Goenka, Govt Director of the Indian Specific Group mentioned, “Indian cinema deserves a stage that celebrates creativity past collections. Our storytellers carry 1.4 billion desires — rooted in custom and racing towards an thrilling future. This award will honour that spirit and highlight India’s boldest, most unique voices. We’re thrilled YouTube shares our enthusiasm for this endeavour.”
Taking a digital-first method to content material and format, the Display screen Awards will stream on YouTube — providing open entry to world audiences. For the primary time ever, Bollywood’s largest stars will share the highlight with YouTube’s most influential creators, who might be woven into each leg of this three-month-long pageant — from pink carpet and behind-the-scenes content material to creator-led storytelling and fan engagement.
This digital-first method highlights how audiences are more and more consuming leisure, pushed by tendencies like rising web entry, the expansion of Related TVs (CTV), and better cell utilization. CTV, specifically, has been YouTube’s fastest-growing display screen in India over the previous 5 years, underlining the platform’s potential to ship premium content material throughout screens and codecs. It combines the grandeur of cinema with the immediacy of digital storytelling, connecting generations, platforms, and communities.
Talking on the collaboration, Gunjan Soni, Managing Director – India, YouTube mentioned, “We’re thrilled to be the digital dwelling for the Display screen Awards, bringing a cultural icon to its subsequent chapter. YouTube is the place billions of followers join with the leisure they love, and we’re excited for them to expertise certainly one of cinema’s largest nights in an immersive approach. By bridging Bollywood’s largest stars with YouTube’s most influential creators, we’re constructing an engaged neighborhood for an iconic occasion and unlocking the ability of fandoms.”
With unparalleled attain in India and globally, YouTube is a perfect dwelling for the Display screen Awards. In accordance with ComScore, YouTube reaches 4 out of 5 web customers in India aged 18 and older, whereas leisure movies on the platform generated over 7.5 billion every day views worldwide in 2024.
Including to the announcement, Priyanka Sinha Jha, Curator of the Display screen Awards, acknowledged, “Established in 1995, Display screen Awards has a legacy of firsts: the primary jury-based movie award in India, the primary award present the Oscars administration attended and vouched for, and the primary accolade earned by a number of of at present’s superstars. With the inception of The Display screen Academy and our partnership with YouTube, we mark one other first for India — constructing on our popularity for presenting the nation’s most credible and coveted awards, delivered with path-breaking leisure.”
Display screen Awards 2025 affords unprecedented visibility, cultural relevance, and multi-format storytelling alternatives for manufacturers trying to join with India’s most engaged audiences — each on-line and offline.
Additionally Learn : SCREEN launches SCREEN academy to nurture India’s subsequent era of Filmmakers
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