Bobbi Brown has unveiled its debut bridal marketing campaign in India with model ambassador Tara Sutaria because the face of the initiative, marking a milestone second for the worldwide magnificence label in a market the place weddings are each a convention and an emotion. Titled #YourBestBridalGlow, the marketing campaign celebrates the ability of authenticity, urging brides to embrace their most pure, assured selves on the day they are going to keep in mind perpetually.
Bobbi Brown India launches first-ever bridal marketing campaign with Tara Sutaria
Bridal magnificence, lengthy synonymous with heavy transformation in India, takes on a brand new which means with Bobbi Brown’s philosophy of enhancing relatively than masking. “I’ve at all times believed that bridal magnificence ought to really feel deeply private – the truest, most stunning model of your self on a day you’ll perpetually keep in mind,” Sutaria mentioned on the launch. “Each bride needs to stroll down the aisle feeling assured, cherished and like herself. This marketing campaign isn’t about remodeling your self however honouring who you’re and enhancing your pure magnificence. Retaining this in thoughts, now we have thoughtfully crafted a marketing campaign that we hope feels genuine to Indian brides and resonates with our shoppers.”
On the coronary heart of the marketing campaign is Bobbi Brown’s wedding-day artistry, a skin-first method that highlights radiance with out overstatement. The model’s lineup of bridal necessities performs a starring function on this imaginative and prescient, providing brides a seamless mix of nourishment, protection and magnificence. From skin-prepping bases to weightless foundations, flawless concealers, and long-lasting eyeliners, the gathering is designed to create a refined but pure look. Sutaria herself embodies this philosophy, carrying ahead Bobbi Brown’s world legacy of wearable, timeless magnificence.
However the marketing campaign goes past merchandise. Bobbi Brown India has additionally launched a bespoke Bridal Trousseau Service, a first-of-its-kind providing for the Indian client. Brides-to-be are invited into shops to curate their very own dream wedding ceremony magnificence package with the steerage of professional artists. Every session features a personalised masterclass in three signature bridal appears, tailor-made to totally different events and private preferences. As a part of the expertise, brides obtain a superbly designed bridal trousseau field as a souvenir, with your complete service worth redeemable in merchandise — making it an indulgent but sensible funding.
With this launch, Bobbi Brown India isn’t just positioning itself as a go-to for bridal make-up, but in addition as a model that understands the deeply emotional journey of a bride. By selecting authenticity over ornamentation, the marketing campaign redefines bridal magnificence for the fashionable Indian girl, making it extra private, extra elegant, and extra true to her story.
Additionally Learn: Tara Sutaria says Apurva modified her life, plans return to stage with live performance collection: “Reside music, massive live shows, gala evenings – these are issues that I wish to put my vitality into”
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