Welcome to the period of VanSZA. Vans has named SZA as its first creative director, signing the R&B famous person to a multi-year partnership.
In accordance with a press launch, the place will empower her to “reimagine upcoming campaigns and co-create unique product collections that fuse her distinctive imaginative and prescient with the model’s artistic and youthful spirit.”
In an announcement of her personal, SZA mentioned, “I’ve been carrying Knu Skools and different types for years; they’ve all the time had an ethos I join with.” The singer added that her objective was to “present that pleasure, neighborhood, creativity, and vogue are all nonetheless intersectional. That humanity, tradition, and connection are nonetheless the entry factors.”
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By taking this position, SZA follows within the footsteps of Rihanna, who served because the artistic director of Puma in 2014, and Beyoncé, who had a partnership with adidas from 2019 to 2023.
Earlier this yr, SZA scored a No. 1 hit alongside her “Grand Nationwide” tourmate Kendrick Lamar with their GNX collaboration “luther.” In February, she launched an expanded version of her SOS deluxe album, LANA. Revisit our 2022 cowl story concerning the making of the unique challenge.