In a refreshing mix of music, design, and environmental consciousness, Bollywood star Ranveer Singh takes centre stage in Sansaar by D’Decor’s newest marketing campaign movie — a lyrical celebration of conscious dwelling.
Ranveer Singh unveils Sansaar by D’Decor’s musical ode to sustainable dwelling
The sustainable gentle furnishings model’s new TVC, anchored by an authentic tune, pays tribute to the small, on a regular basis selections that not solely create lovely houses but additionally contribute to a more healthy planet. The visuals observe Ranveer by a house alive with gradual mornings, quiet pauses, and spontaneous moments — embodying Sansaar’s philosophy: Reside Consciously.
The movie additionally showcases Sansaar’s latest collections, together with blackout, sheer, and textured curtains, plush upholsteries in tactile finishes like chenille and bouclé, ethereal embroideries, refined prints, and breathable 100% cotton bedding. Each design is crafted with sustainability in thoughts, that includes sturdy, easy-to-care-for materials and pure, moisture-absorbent fibres for long-lasting consolation and magnificence.
“In a world of extra, we selected depth,” mentioned Sarah Arora, Co-founder and Inventive Director of Sansaar. “The collections are much less about styling an area and extra about shaping a state of being. Sustainability is woven not simply into the material, however into the philosophy of every day life.”
Sanjana Arora, Co-founder and Enterprise Head, echoed the sentiment: “Our intention is long-term worth creation. We wish clients to see their purchases not as mere merchandise however as investments in a way of life. Collaborating with a cultural icon like Ranveer Singh helps amplify that message and strikes us nearer to reshaping India’s sustainable furnishings business.”
The TVC premieres this week throughout tv and digital platforms, adopted by a nationwide built-in marketing campaign selling the gathering. With Ranveer’s charismatic presence and a musical narrative at its core, Sansaar is positioning sustainability not simply as a design selection, however as a lifestyle.
Additionally Learn: Shanoo Sharma breaks silence on Ranveer Singh exiting from YRF; says, “There isn’t any unhealthy blood”
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