NBC Information’ As we speak held on to the highest place in the important thing Adults 25-54 demo for the second week in a row after briefly shedding out on the highest spot to ABC Information’ Good Morning America final month.
In accordance with AdWeek, citing live-plus-same-day knowledge from Nielsen, the As we speak present completed in first place within the demo for the week of August 4 with a median of 553,000 viewers. This was up 3% in comparison with the week prior, the place the present additionally completed first in the important thing demo. As we speak was additionally the one morning information program to submit positive factors for the week simply gone.
Nevertheless, regardless of the demo victory, As we speak nonetheless trailed behind GMA in complete viewers. For the week of August 4, As we speak averaged 2.379 million viewers, down -2% on the week earlier than. The present was additionally down in each measured classes in comparison with the identical week final 12 months, shedding -24% in complete viewers and -27% within the demo.
As compared, GMA averaged 2.547 million complete viewers final week, which, whereas down -5% on the week prior, landed it within the high spot for viewership. The ABC Information morning program scored 434,000 in the important thing demo, down by -8% on the week earlier than. In comparison with the identical interval final 12 months, GMA was down by -5% in complete viewers and -10% within the demo.
CBS Mornings held the third spot with 1.784 million complete viewers and 327,000 viewers within the 25-54 demo. Compared to the week earlier than, the CBS Information morning present was down -3% in complete viewers and -1% within the demo. This system was additionally down on the identical interval in 2024, with a -8% drop in complete viewers and -12% within the demo.
GMA is hosted by Robin Roberts, George Stephanopoulos, Michael Strahan, and Ginger Zee, with Lara Spencer as contributor.
In the meantime, As we speak is helmed by Savannah Guthrie, Craig Melvin (who changed Hoda Kotb again in January), Al Roker, Carson Daly, Jenna Bush Hager, Dylan Dreyer, and Sheinelle Jones.
CBS Mornings is hosted by Gayle King, Nate Burleson, and Tony Dokoupil, with Vladimir Duthiers and Adriana Diaz serving as fill-ins.
Good Morning America, Weekdays, 7am/6c, ABC
As we speak, Weekdays, 7am/6c, NBC
CBS Mornings, Weekdays, 7am/6c, CBS