Lily James dazzles within the first trailer for Swiped, the biopic of entrepreneur Whitney Wolfe Herd and the creation of relationship apps Tinder and Bumble. Introduced in 2024, Swiped sees James step into the function of Herd, who, at simply 23, was the vice advertising director for Tinder earlier than finally leaving in 2014 after submitting a sexual harassment lawsuit in opposition to the corporate. Herd later discovered Bumble, a relationship web site meant to compete with Tinder that was described as a “feminist-dating app” designed to be safer for girls to make use of.
Hulu and twentieth Century Studios have launched the primary official trailer for Swiped, which will be seen beneath. The movie stars Lily James as Whitney Wolf Herd and co-stars Dan Stevens (Legion), Myha’la (Our bodies Our bodies Our bodies), Jackson White (Inform Me Lies), Ben Schnetzer (Y: The Final Man), Ana Yi Puig (Goosebumps), Coral Peña (For All Mankind), Pierson Fodé (Naomi and Ely’s No Kiss Record), Ian Colletti (Preacher), and Mary Neely (Valley Woman). Swiped is directed by Rachel Lee Goldenberg, finest identified for her HBO Max Authentic movie Unpregnant. Swiped will premiere on the Toronto Worldwide Movie Pageant and can arrive on Hulu on September 19, 2025.
Will You Swipe Left or Proper on ‘Swiped ‘?
Swiped is the most recent in a protracted line of flicks centered on common merchandise in latest reminiscence. In 2023, Flamin’ Scorching explored the origins of Flamin’ Scorching Cheetos, whereas Blackberry tackled the creation of the titular cell gadget. Even now, The Social Community is getting a sequel concerning the present state of Fb, with authentic author Aaron Sorkin stepping in to direct.
Given the subject material of Tinder and Bumble, two influential apps within the 2010s that modified relationship tradition endlessly, Swiped seems to be positioning itself equally to The Social Community as a movie a couple of tech firm and the particular person behind it. Nonetheless, Swiped actually seems to be digging extra into the poisonous tradition round Tinder as a office and the way it gave rise to Bumble, seen within the movie because the safer different. It will likely be fascinating to see if Swiped will function Whitney Wolfe Herd testifying earlier than the Texas Home Legal Jurisprudence committee in 2019 concerning the prevalence of unsolicited specific pictures despatched to feminine customers on relationship functions.
twentieth Century Studios will not be giving Swiped a theatrical launch, as a substitute releasing it straight to Hulu. Regardless of Disney’s success in sending movies initially meant for Disney+ to theaters, comparable to Lilo & Sew, Alien: Romulus, and Moana 2, they proceed to make use of Hulu as a platform for smaller movies with no IP attachment or potential awards buzz. Notably, these are usually titles centered on feminine lead characters, just like the underrated comedy Summer time of ’69, which dropped on Hulu earlier this 12 months to optimistic critiques. Though September 19 will see competitors from Common’s horror movie Him and Sony Photos’ A Massive Lovely Journey, it does really feel like Swiped would stand an honest likelihood on the field workplace to be a modest hit.