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Steph Chambers/Contributor by way of Getty Photographs and Prince Williams/Contributor by way of Getty Photographs
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GloRilla and Duke Dennis
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landscape-medium
Key Takeaways:
- GloRilla and Duke Dennis entrance a brand new True Faith marketing campaign for the corporate’s ICONS assortment.
- Each expressed pleasure in regards to the partnership in separate statements.
- The 2 celebrities beforehand made headlines when GloRilla appeared to shoot her shot at him on a tune and Dennis reacted.
On Thursday (Aug. 7), True Faith kicked off its Fall 2025 season with their ICONS marketing campaign, enlisting assist from GloRilla and Duke Dennis. The marketing campaign follows earlier partnerships with artists like Megan Thee Stallion and YG. As might be seen on the official web site, the brand new assortment options activewear, varsity jackets and throwback-inspired items.
GloRilla, who continues to thrive off the discharge of 2024’s GLORIOUS and hit singles like “TGIF,” “WHATCHU KNO ABOUT ME,” and “Typa,” shared her pleasure. “True Faith stands out for its iconic designs and logos that talk for themselves, nevertheless it’s about far more than simply fashion,” the rapper mentioned, per XXL. “It’s about being assured and proudly owning precisely who you might be.”
Dennis, a cultural drive within the streaming world, added, “It’s an honor to accomplice with True Faith, a model that embraces Hip Hop, gaming and tradition. The marketing campaign is all about exhibiting up boldly and fully your self, and that’s precisely how I constructed my platform, by being actual with my group each step of the way in which.”
Kristen D’Arcy, CMO and head of digital progress at True Faith, additionally shared a press release. “The 2025 ICONS marketing campaign celebrates the core values which have helped outline True Faith for greater than twenty years — authenticity, individuality and self-expression,” she wrote. “This yr, we’re extremely excited to deliver that daring spirit to a brand new technology by partnering with GloRilla and Duke Dennis, two dynamic inventive forces who completely embody what it means to be iconic and ‘Personal Your True.’”
GloRilla and Duke Dennis beforehand made headlines earlier this yr when the previous dropped some eyebrow-raising bars on the remix of Jorjiana’s “ILBB2.” “Like my n**gasoline tall and brown and blended with a bit little bit of ugly,” the Memphis expertise raps earlier than persevering with, “They are saying shooters shoot, Duke Dennis, what’s up with you?” Dennis responded positively (if not barely confused by the specifics within the lyrics) and famous how the tune sparked a flood of DMs.