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Simone Joyner/Contributor by way of Getty Photographs
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Drake at Wi-fi Pageant
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Key Takeaways:
- Drake jumped on the viral Jet2holidays meme in a brand new social media submit.
- The “Nothing beats a Jet2 vacation” development has develop into a full-blown web sensation on Instagram, TikTok, and extra.
- The Toronto star’s newest Instagram submit comes as he gears up for his subsequent solo album, Iceman.
Drake simply proved as soon as once more that he’s bought his finger on the heart beat of popular culture — even when that tradition entails British finances airways.
On Thursday (July 31), the rap famous person shared an Instagram submit probably teasing a collaboration with Jet2holidays, the U.Okay.-based tour operator on the heart of a viral meme wave. In a carousel of images, Drake seems standing in entrance of a Jet2holidays signal and even dons what seems to be an official worker vest in one of many photographs. “From Jet2 to 2Jets. Ya musta mad,” he wrote. Whether or not or not the Toronto native is teasing an actual partnership is but to be confirmed.
The submit had friends and followers reacting en masse within the feedback, particularly these already obsessive about the now-ubiquitous development that’s swept TikTok and social media feeds. The meme — constructed round a perky British advert jingle and narration that includes the phrase, “Nothing beats a Jet2 vacation!” — has been used to soundtrack chaotic trip movies, parody airline mishaps and customarily infuse on a regular basis scenes with a dose of absurd, sunny optimism.
In keeping with KnowYourMeme, the commercial initially aired in December 2022 and was set to Jess Glynne’s “Maintain My Hand.” The chipper voiceover got here courtesy of actress Zoë Lister, who promoted engaging journey offers like excessive baggage allowance and family-friendly pricing.
Simply days earlier than Drake’s submit, Mariah Carey joined the enjoyable to push an upcoming U.Okay. efficiency. In a TikTok video, the pop icon is seen boarding a airplane with a caption that learn, “Nothing beats going to Brighton Pleasure!” The U.Okay tour firm themselves even replied within the feedback, quoting Carey’s personal lyrics: “We belong collectively.”
Drake’s submit arrives simply as he gears up for Iceman, his first solo album since For All of the Canines and his feud with Kendrick Lamar. Whereas a launch date hasn’t been confirmed, the “God’s Plan” hitmaker has teased the challenge by way of cryptic livestreams and singles like “What Did I Miss?” and “Which One” that includes Central Cee.