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Selection/Contributor through Getty Photos
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Tyler, The Creator
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Key Takeaways
- Tyler, The Creator’s DON’T TAP THE GLASS moved 197,000 models in simply 4 days, debuting at No. 1 on the Billboard 200.
- Over 128,000 of these models got here from bodily gross sales, boosted by unique merch bundles and a bonus monitor.
- The album’s off-cycle Monday launch mirrors a rising development in Hip Hop chart technique.
Tyler, The Creator has formally claimed the highest spot on the Billboard 200 as soon as once more. His newest challenge, DON’T TAP THE GLASS, debuted at No. 1 with 197,000 equal album models earned within the U.S. in its first week. This marks Tyler’s fourth consecutive chart-topper, following CHROMAKOPIA (2024), CALL ME IF YOU GET LOST (2021) and IGOR (2019). Total, the West Coast expertise now boasts eight whole prime 10 albums on the aforementioned chart.
What makes this accomplishment much more spectacular is that the album’s No. 1 debut comes after simply 4 days of chart exercise. The rapper-producer first teased the challenge on social media earlier than formally saying it on July 18. The album dropped on July 21, a Monday — a uncommon off-cycle launch, as most albums arrive on Fridays to maximise chart impression.
His unconventional launch additionally made him the second artist in two weeks to prime the Billboard 200 with an off cycle drop. The earlier week, JACKBOYS 2 debuted at No. 1 after a Sunday launch.
Greater than half of the album’s whole models — a whopping 128,000 — got here from pure album gross sales. As Billboard defined, a lot of that is due to Tyler’s official webstore, which supplied 5 bodily codecs: A vinyl LP, CD and three deluxe field units that paired the CD with branded clothes. All bodily variations additionally included an unique bonus monitor not discovered on the broadly obtainable 10-song digital and streaming version.
The album additionally racked up 69,000 streaming equal models, translating to greater than 93 million on-demand official streams. That determine positioned DON’T TAP THE GLASS at No. 4 on Billboard’s High Streaming Albums chart.