Gwyneth Paltrow stepped in as Astronomer’s “momentary spokesperson” after the corporate’s CEO Andy Byron and Chief Individuals Officer Kristin Cabot resigned following a viral kiss cam second at a Coldplay live performance, exposing an alleged affair.
On July 25, Astronomer posted a video by way of X that includes Paltrow, Coldplay lead singer Chris Martin‘s ex-wife.
“Thanks on your curiosity in Astronomer. Hello, I’m Gwyneth Paltrow,” she started, of the New York-based software program firm. “I’ve been employed on a really momentary foundation to talk on behalf of the 300-plus workers at Astronomer.”
Within the clip, Paltrow continued, “Astronomer has gotten a variety of questions over the previous few days, they usually needed me to reply the commonest ones.”
That’s when the inquiry “OMG, what the precise f …” popped up on the display screen.
“Sure, Astronomer is the perfect place to run Apache Airflow, unifying the expertise of operating knowledge, ML and AI pipelines at scale,” Paltrow replied, altering the topic solely. “We’ve been thrilled so many individuals have a newfound curiosity in knowledge workflow automation.”
In response to a different query — “How is your social media workforce holding up?” — Paltrow once more comically pivoted to a different matter.
“Sure, there’s nonetheless room accessible at our Past Analytics occasion in September. We’ll now be returning to what we do finest: delivering game-changing outcomes for our prospects.”
Thanks on your curiosity in Astronomer. pic.twitter.com/WtxEegbAMY
— Astronomer (@astronomerio) July 25, 2025
On July 16, Byron and Cabot appeared on the Jumbotron at a Coldplay live performance in Foxborough, Massachusetts. After realizing they have been being featured on a kiss cam, they instantly separated from their affectionate stance and tried to duck out of view.
@instaagraace hassle in paradise?? 👀 #coldplay #boston #coldplayconcert #kisscam #fyp ♬ unique sound – grace
“Both they’re having an affair or they’re simply very shy,” Martin joked on the time.
Movies of the second shortly went viral on social media. In the end, Byron resigned on July 19, and Cabot submitted her resignation on July 24.
In response to the video that includes Paltrow, X customers lauded the advertising and marketing transfer.
One identified, “Turning an web dragging of their CEO right into a full-blown PR second by bringing in Chris Martin’s ex as a spokesperson? That’s not advertising and marketing, that’s wizardry.”
A second agreed, writing, “The most effective disaster responses I’ve ever seen in my life.”
Another person declared, “That is simply chaotic perfection.”
In the meantime, one more X person wrote, “It is a masterclass in tips on how to do PR.”