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Screenshot from ASAP Rocky’s “pray4dagang” video
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Key Takeaways:
- Rocky and KayCyy’s collaboration explores grief, legacy, and non secular pressure in a cinematic format.
- The video premiered on Apple Music and in a while YouTube earlier than it mysteriously disappeared (it stays on different streaming platforms).
- The monitor indicators a extra introspective and advanced ASAP Rocky as he prepares for his third youngster with Rihanna and the long-awaited launch of DON’T BE DUMB.
ASAP Rocky is again in his art-house bag with “pray4dagang,” the most recent providing from his long-awaited album, DON’T BE DUMB. That includes rising Kenyan-American artist KayCyy, the monitor debuted solely on Apple Music on Friday (July 4) earlier than arriving on different streaming platforms. Produced by an all-star staff that features James Blake, Rex Kudo, Dahi, and Dom Maker, the monitor is a meditative and emotional dive into Rocky’s mind-set, reflecting on survivor’s guilt, non secular battle, and the price of stardom.
The file opened with heavenly harmonies and military-style drums, setting the stage for KayCyy’s susceptible intro: “I’ll be gone until November, for over 300 days.” Rocky adopted with verses that touched on loss, introspection, and his want to interrupt generational patterns. “I pray my son choose up my traits and never my methods,” he rapped — a very pointed line provided that he and Rihanna predict their third youngster.
In true AWGE style, the music video rollout was equally mysterious. After first premiering on Apple Music, the quick movie briefly appeared on YouTube earlier than being eliminated with out clarification. Whereas AWGE’s X account shared a hyperlink, the put up now leads nowhere. Making issues even murkier, the visible solely contained a shortened model of the tune (simply over two minutes), resulting in hypothesis about whether or not this was a part of a deliberate marketing campaign or an abrupt edit.
Visually, the clip maintained the surreal aesthetic of earlier DON’T BE DUMB releases like “RIOT (Rowdy Pipe’n)” and “Similar Issues?” White ski masks, American flags, and stylized fight scenes made issues ultra-dramatic.
The monitor arrived throughout a pivotal yr for the Harlem native. In February, he was discovered not responsible in a felony assault case that might have carried a 24-year sentence. Months later, he co-chaired the 2025 Met Gala and appeared on the high-end celebration alongside a pregnant Rihanna. He additionally stars in Spike Lee’s forthcoming movie, Highest 2 Lowest.