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Picture Credit score
Bennett Raglin / Contributor by way of Getty Pictures, Joseph Okpako / Contributor by way of Getty Pictures, and Paras Griffin / Stringer by way of Getty Pictures
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GloRilla, Teezo Landing and Missy Elliott
Picture Dimension
landscape-medium
Key Takeaways:
- The brand new adidas “Famous person” commercial unites icons from music, sports activities and style in a visually placing marketing campaign.
- The industrial explores the thought of timelessness by cultural icons.
- The marketing campaign additionally marks the return of the Famous person sneaker in two basic colorways alongside the Firebird Tracksuit.
On Monday (July 7), adidas dropped the newest commercial for its Famous person sneaker, that includes a powerful solid of, effectively, superstars. The footwear large recruited Missy Elliott, Mark Gonzales, Anthony Edwards, GloRilla, Teezo Landing, JENNIE, Gabbriette and Samuel L. Jackson, who lent his voice to relate the black-and-white clip.
“Clocks, [the] most unbothered issues on the planet. They don’t rush, they don’t skip forward, they only wait and watch all the pieces come again round,” Jackson begins, earlier than Edwards interrupts, “That’s Sam Jackson speaking?” Shortly after, Elliott shushes the NBA All-Star and the legendary actor continues, “That’s the distinction between the well timed and the timeless.”
He goes on, “Most issues simply come round as soon as, however the timeless… the timeless stays.” Moments later, GloRilla calls Elliott to ask the place she is. The “Work It” rapper, sounding slightly confused herself, replies, “I’m in some white room [with] a bunch of lights [and] individuals looking at me.”
Across the minute mark, Jackson picks again up: “Style modifications, fashion returns.” He continues, “Stylish right this moment,” adopted by JENNIE chiming in, “Cheesy tomorrow.” The Shaft star then closes out the industrial with, “Timeless? Now that’s ceaselessly. Icons don’t comply with time, they set it.”
“The Famous person has at all times been greater than only a sneaker — it’s a logo of originality and a spark for cultural change,” Annie Barrett, adidas Originals’ vice chairman of promoting, shared in a press assertion. “From road corners to world levels, it’s been worn by those that don’t await permission to guide. This marketing campaign isn’t about trying again — it’s about spotlighting a brand new era of Originals who’re constructing what’s subsequent, unapologetically.”
In keeping with the footwear firm, the Famous person shall be returning in “two basic colorways” alongside the model’s Firebird Tracksuit. Within the meantime, take a look at the marketing campaign images under.