South African pop star Tyla has shared a sultry new single referred to as “Is It.” Watch the accompanying visible under.
The seductive single, produced by Sammy Soso, is a horny shot straight to the center of the dance flooring. Thick with undulating Amapiano rhythms, “Is It” has the makings of a summer season 2025 celebration favourite.
The track’s visible is directed by Aerin Moreno, who additionally delivered the music video for Tyla’s 2024 hit, “Push 2 Begin.” The “Is It” clip serves up a multi-dimensional dance expertise, with Tyla performing her choreography, in addition to a routine with a line of backup dancers and a extra intimate dance with a male counterpart. The visible ends with the singer immersed in a packed nightclub expertise, surrounded by our bodies shifting to the track’s infectious beat – all of which occurs with out Tyla ever leaving the room.
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“I’m excited to see this new model of me and listen to what it appears like and simply have enjoyable with it — simply convey again enjoyable in music,” the singer defined in an announcement to NYLON journal.
“Is It” follows Tyla’s most up-to-date single, “Bliss,” which dropped this previous Might after she debuted the observe at Coachella 2025.
Tyla has had a busy yr, with appearances on the Met Gala, Governors Ball, and internet hosting Nickelodeon’s Youngsters’ Selection Awards. She additionally contributed a brand new track, “The whole lot Goes Blue,” to the official soundtrack of the animated function movie Smurfs, which was launched this previous June. Afterward this month, she’s set to headline Tipsy Music Competition in Barbados.