Myntra, one in all India’s main trend, magnificence, and way of life e-commerce locations, has formally launched Glamstream, its groundbreaking shoppable way of life content material vacation spot. This industry-first innovation seamlessly blends leisure, trend inspiration, and on the spot buy, setting a brand new benchmark for the way younger India engages with content material and commerce. The grand launch occasion, held over the weekend in Mumbai, was a star-studded affair, with notable personalities from Bollywood and the digital creator ecosystem in attendance.
Myntra’s Glamstream debuts with Badshah’s ‘Jordan’, 17 shoppable seems, and 100+ celebs
Company included Raveena Tandon, Khushi Kapoor, Neha Dhupia, Sushant Divgikar, and widespread creators similar to Sufi Motiwala, Renil Abraham, Aaditya Kulshreshtha, and Nayandeep, amongst others. A significant spotlight of the launch was an unique sneak peek into the 12 months’s most awaited monitor ‘Jordan’ by Badshah, India’s first shoppable multi-brand music video. Because the official trend accomplice for this extremely anticipated monitor, Myntra proudly partnered with music label 0075 Pentertainment and supplied attendees and Glamstream viewers the primary take a look at the music video, which showcases 17 curated seems all immediately accessible for buy on the Myntra app. This unique preview, coupled with thrilling previews for different upcoming exhibits, bolstered Myntra’s place because the go-to vacation spot for celeb and influencer-led way of life content material.
Rooted in popular culture and pushed by creators, influencers, and Key Opinion Leaders (KOLs), Glamstream debuts with an unparalleled content material library designed for the final word binge-watching expertise. The platform will function over 100+ celebrities, together with Vijay Deverekonda, Tabu, Zeenat Aman, Tammanah Bhatia, Bhumi Pednekar, and Malaika Arora, amongst others, bringing their distinctive type and insights on to viewers. Glamstream boasts a formidable 500+ hours of premium, bite-sized, binge-worthy content material, comprising 15 exclusives and 4,000+ episodes of shared premium content material. Viewers can dive into a various vary of codecs together with music movies, vlogs, styling guides, trend options, podcasts, fictional exhibits, and discuss exhibits. Complementing the celeb and influencer content material, Glamstream additionally integrates content material from the Final Glam Clan (UGC)—Myntra’s thriving shopper-creator neighborhood with over 1 million registered creators.
Talking in regards to the launch of Glamstream, Sunder Balasubramanian, Chief Advertising Officer, Myntra, stated, “We’re extremely excited to collaborate with so many gifted personalities to redefine the probabilities in way of life buying and content material commerce house. With Glamstream, Myntra is doubling down on making buying entertaining and interesting like by no means earlier than. Younger individuals wish to be impressed whereas they store, and Glamstream is a one-of-a-kind platform that offers them precisely that: on the spot entry to developments and the perfect of trend, multi functional enjoyable bundle.”
Khushi Kapoor shared her enthusiasm, stating, “Glamstream is such a refreshing option to expertise trend. As a client, it’s thrilling to discover content material that blends type and popular culture so seamlessly. It’s enjoyable, participating, and feels fully in tune with how our era likes to find developments at this time.”
Raveena Tandon added, “It’s been a lot enjoyable being a part of Glamstream and revisiting an period that outlined a lot of my private type. The ‘90s have been daring, expressive, and stuffed with character — identical to the style we’re seeing make a comeback at this time. Glamstream brings that power to life in a means that’s entertaining, nostalgic, and fully shoppable. I’m thrilled to see this new means of celebrating trend take off.”
The Glamstream expertise is conveniently housed inside the Myntra app, accessible through a distinguished floating motion button on the homepage, making trend inspiration and buy extra accessible than ever.
Additionally Learn: Shah Rukh Khan, Kiara Advani, and Farah Khan star in hilarious Myntra advert that ends ‘with out an advert’
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