Park Web optimization-Joon has lastly taken authorized motion in opposition to the restaurant that used his photographs from his Okay-drama with out his consent. His company has clarified the lawsuit. Learn on.
Park Web optimization-Joon is without doubt one of the most profitable and globally widespread South Korean actors who has made his identify within the business with tasks like Itaewon Class, What’s Improper With Secretary Kim, Gyeonseong Creature, and extra. Now, not too long ago, the actor’s identify has made it to the headlines not due to his appearing stint however due to a lawsuit. The actor has filed a lawsuit in opposition to the proprietor of a marinated crab restaurant in South Korea.
The proprietor had given his restaurant house to shoot a couple of sequences of Park’s widespread Okay-drama, What’s Improper With Secretary Kim. After that, the proprietor used photographs of the actor from that scene to advertise his enterprise, however with out taking any consent. Now, the actor has taken motion in opposition to it. Scroll forward to seek out out extra about this authorized drama.
Why Park Web optimization-Joon Filed The Lawsuit?
In keeping with the Korean media outlet, Herald Cop, Park Web optimization-Joon claimed that the proprietor of the restaurant, named Mr. A, used the scene cutouts to advertise his enterprise with out the actor’s consent, which impacts his portrait rights. This dates again to 2019, as he has been utilizing banners and posters inside and out of doors of his restaurant since then, and regardless of getting warnings, the proprietor by no means stopped utilizing the imagery.
The scene in query is from What’s Improper With Secretary Kim, the place Web optimization-Joon’s character was seen consuming uncooked marinated crab at a restaurant to win over Park Min-Younger’s character’s household. Now, the proprietor utilized that to create banners with captions like “The restaurant the place Park Web optimization-Joon devoured crabs” and “The crab dish even Park Web optimization-Joon fell in love with.”
wkwk sebagai penikmat drakor aku awalnya ngebayangin lelaki businessman tampan dan kaya raya seperti park website positioning joon di what’s fallacious with secretary kim 🙂 pic.twitter.com/seeAT95lyX
— elyse. (@ladybloem) November 26, 2023
These had been displayed from 2019 to 2024. Upon discovering this, the actor has now filed a lawsuit in opposition to him for damaging his portrait rights. His authorized crew claimed 6 billion KRW (approx $4.4 million), as acknowledged in Koreaboo. This has been calculated, together with 1 billion KRW per yr, together with the actor’s endorsement prices multiplied by six years of violation.
Although Mr. A cited in protection that it’s widespread apply for Okay-drama sponsors to make use of the scenes for promotional functions, the court docket has made its determination, and it’s within the actor’s favor. As per stories, the court docket has solely awarded 5 billion KRW, and the proprietor has taken down the entire banners. Nonetheless, as quickly because the information went viral, netizens began to slam the actor for being petty over suing such a small enterprise proprietor. In keeping with TheQoo, a Korean social media platform, one such netizen wrote, “That 6 billion declare is significantly petty.” One other one acknowledged, “Are you able to even make 6 billion received promoting uncooked crabs? What sort of bogus components yields 6 billion for Park Web optimization-Joon’s promo? What provides celebs the correct… Suing is method too simple for them.” Others shared their opinion on X (beforehand often called Twitter).
That is kinda petty if its true. And im truthfully baffled. I noticed tons of eating places who makes use of footage from television exhibits the place celebrities visited their eating places as a promo
So why would Park Web optimization Joon sue one among these eating places? If he wasnt snug, couldnt he attain out & ask? pic.twitter.com/uKGp5EXTW9— 🥠Lessa🐺🍑Gnab Bum appreciator (@AdDattebayo) July 3, 2025
【単独】#パク・ソジュン が約6億円の訴訟を起こした…「カンジャンケジャンをモッパンした食堂」 約52万ウォンを賠償#パクソジュン
🔗https://t.co/zmKlkDwYxG pic.twitter.com/U0h8zSyEyx— Korepoコレポ (@Kkorepo) July 3, 2025
Now, Park Web optimization-Joon’s company, superior.ent, has clarified the state of affairs by way of an official assertion that learn (by way of Soompi), “We requested [the promotional materials] to be taken down a number of occasions since 2019, and they might delete the portal website search commercials and put away the banner, however they’d simply put them again up and never reply to the requests to cease. These malicious acts continued, which is why the lawsuit started.” They continued, “Though the estimated harm quantities to six billion received contemplating the promoting mannequin charge, we took into consideration the scale of the defendant’s enterprise and all of the circumstances, and the precise quantity claimed within the lawsuit was 60 million received (roughly $44,200).”
They additional added, “We have now confirmed that secondary hurt by way of malicious ridicule and defamation proceed even after a rightful court docket ruling. We are going to reply with out leniency or settlement to any acts that infringe on our artist’s publicity and private rights.”
Properly, what are your ideas about this?
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