The Aamir Khan-starrer Sitaare Zameen Par will efficiently enter its third week tomorrow, that’s, July 4. Earlier than its launch, Bollywood Hungama did two tales to tell readers concerning the mandate given by the distributors to the exhibitors with reference to the distribution of exhibits. On this story, we’ll deal with the mandate offered by PVR Inox Footage to cinemas throughout the nation for the third week of the movie.
EXCLUSIVE: Distributor mandate for Week 3 of Aamir Khan’s Sitaare Zameen Par REVEALED – No extra common weekend pricing, no present earlier than 10:00 am, no cluttering of exhibits between 10:00 am – 5:00 pm
A commerce supply instructed Bollywood Hungama, “The distributors have knowledgeable the theatres that from Friday, July 4, there ought to be no early morning present. Exhibits ought to begin solely from 10:00 am. Secondly, cluttering of exhibits between 10:00 am and 5:00 pm is not going to be allowed. The distributors have requested that cinemas plan exhibits with adequate gaps and that they need to adequately cowl all time slots. It is because completely different units of viewers favor completely different time slots, based mostly on their choice, ticket worth, availability of time and many others. Therefore, everybody ought to get the present of their selection.”
The supply continued, “On the identical time, it has been seen that Sitaare Zameen Par attracts a piece of the viewers within the night and evening exhibits. Due to this fact, theatres are required to play most exhibits after 5:00 pm.”
The supply additional stated, “The theatres are requested to go for normal weekend pricing. Furthermore, the pricing ought to be aligned with the pricing of the nationwide chains within the neighborhood of the theatres. Lastly, the exhibitors have been requested to not go for any low cost, combos or worth reductions.”
Earlier mandate
As per the primary directive despatched 4 days earlier than the discharge of Sitaare Zameen Par, there ought to be no present of the movie earlier than 9:00 am. They requested cinema halls to go for common weekend pricing for the movie. If the only display needed to play the movie, the exhibitor can be required to have all exhibits of Sitaare Zameen Par. Two-screen cinemas needed to allot 8 exhibits. Multiplexes with 3, 4, 5 and 6 screens have been requested to play 11, 14, 16 and 19 exhibits a day respectively. For 7-screen multiplexes, 22 exhibits have been a should whereas for 8-screen plexes, 25 exhibits have been necessary in a day. There ought to be 28 exhibits in 9-screen cinemas and for multiplexes with 10 screens or extra, the requirement was 31 exhibits.
Within the revised mail, the distributor knowledgeable all of the theatres and multiplexes that on the day of launch, that’s, Friday, June 20, they will’t play any present earlier than 11 am. And that’s not all. The theatres have been additionally requested to play a most of 4 exhibits solely of Sitaare Zameen Par between 11 am and 6 pm.
Additionally Learn: EXCLUSIVE: RS Prasanna on getting Aamir Khan on board for Sitaare Zameen Par: “I had just one individual in thoughts for this story, Aamir Khan”
Extra Pages: Sitaare Zameen Par Field Workplace Assortment , Sitaare Zameen Par Film Evaluation
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