Scarlett Johansson is one in every of Hollywood’s most bankable stars. Her movies have collectively grossed over $14.5 billion worldwide. That places her because the second-highest-grossing actor of all time, behind solely Samuel L. Jackson. chunk of this income is because of the MCU, however there is not any denying that ScarJo is a family title on her personal. However it wasn’t at all times that manner. Her debut movie efficiency really got here as a part of a infamous field workplace bomb.
That is common by itself, as many stars had less-than-desirable first performances. However Johansson’s debut can be thought to be one of many worst movies of all time. The stinker in query is 1994’s North, directed by Rob Reiner and starring Elijah Wooden and Bruce Willis. However why is it so dangerous? And what precisely is Johansson’s contribution? The bomb clearly did not derail her profession, as ScarJo would burst into A-list standing over the subsequent few years. However let’s check out the vital and business failure that was North, and simply what went so improper.
‘North’s Free Try at a Plot and Scarlett Johansson’s Contribution

North
- Launch Date
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July 22, 1994
- Runtime
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87 minutes
- Writers
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Andrew Scheinman
- Producers
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Jeffrey Stott
With Rob Reiner within the director’s chair and Elijah Wooden within the main position, the movie ought to have been a slam dunk. However Wooden was simply 13 on the time, and much from the A-lister he’s right now. Spoilers forward in case you are planning to look at this 30-year-old snooze fest. Wooden performs the titular North, an 11-year-old who excels at sports activities and faculty. However his mother and father (Jason Alexander and Julia Louis-Dreyfus) repeatedly neglect him, as they’re too concerned with their very own lives and careers. Aspect notice: One has to think about that seeing George Costanza and Elaine Benes play married mother and father in the course of the top of their ’90s Seinfeld fame would have been jarring.

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North seeks the assistance of a lawyer, who efficiently “divorces” him from his mother and father. A choose grants North a few months to search out alternative mother and father; in any other case, he’ll be despatched to an orphanage. Ironclad authorized system, Rob. North travels the world assembly with potential mother and father, one pair of whom current a musical quantity about utilizing him as a alternative for his or her son, who died in a stampede. Apparently, that is one thing that was filmed and authorized. This child goes to Texas, Hawaii, Alaska, the Congo, China, and France to search out new guardians, to no avail. He lastly returns residence when the Seinfeld mother and father beg for forgiveness, however awakens to comprehend it was all a dream. Nice, completely none of this mattered. Roll credit.
Scarlett Johansson’s position is a mercifully quick cameo. She seems as Laura Nelson, the daughter of one in every of North’s potential households. She and her brother are excited to have North as a brand new sibling, and he desires to dwell there. However one thing simply is not proper, and North continues to be unfulfilled. Johansson additionally has her compulsory pair of ’80s and ’90s sitcom mother and father in John Ritter and Religion Ford. She mirrored on that position in a 2021 look on Stay with Kelly and Ryan, although understandably sidestepped discussing the movie’s “high quality.” Nonetheless, she did reward Reiner as a director and famous the enjoyment of working alongside different children in her first expertise on knowledgeable movie set.
‘Worst Movie Ever’ Is a Beneficiant Understatement
Do not let North‘s stacked solid idiot you. Along with these we talked about above, the roster additionally boasts Jon Lovitz as North’s lawyer. Dan Aykroyd, Reba McEntire, Graham Greene, Kathy Bates, Keone Younger, Lauren Tom, and Rosalind Chao play the assorted units of oldsters with whom North interviews. However the perfect casting must be Bruce Willis, arms down. Reiner someway bought this motion legend to play an Easter Bunny, a vacationer, a FedEx driver, and a stand-up comedian named *sigh* Joey Fingers. Oh, did we point out that Willis can be the narrator and North’s unhelpful and unfunny guardian angel? It’s important to give Reiner props for making an attempt no matter inane fever-dream concepts shot into his head.
In opposition to all odds, North was a field workplace bomb, grossing simply $12 million in opposition to a price range of $40 to $50 million. Wait, they spent that a lot on it? Critics tore it to shreds, highlighting the distinction between Reiner’s status and North‘s horribleness. The movie’s stereotypical portrayals of African and Asian households have not aged effectively.

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For what it is value, Matthew McCurley (who performed North’s finest good friend Winchell) did choose up a Younger Artist Award for his efficiency. Hooray? Fortunately, Scarlett Johansson’s profession wasn’t derailed by this dumpster fireplace. Reiner and the main solid all someway escaped principally unscathed, occurring to greater and higher issues. Johansson would seem in a number of different low-budget flops all through the ’90s. Indicators of her eventual leading-lady standing started in 1998’s The Horse Whisperer, the place she starred alongside Robert Redford.
For those who’re within the temper to punish your self, North is obtainable to lease on Apple TV+, Prime Video, and Google Play. Although you’d most likely be higher off lighting $3.99 on fireplace. Earlier than you watch, hold this assessment by Roger Ebert in thoughts. The person who’s arguably essentially the most revered movie reviewer in historical past had this to say about North:
“I hated this film. Hated hated hated hated hated this film. Hated it. Hated each simpering silly vacant audience-insulting second of it. Hated the sensibility that thought anybody would love it. Hated the implied insult to the viewers by its perception that anybody can be entertained by it.”
Not precisely ambiguous. Do with that what you’ll.