Bollywood star Vicky Kaushal takes centre stage in G-SHOCK’s newest marketing campaign, constructing on the model’s signature theme Rise Above the Shocks. The marketing campaign, unveiled on June 18, 2025, places the highlight on the Gen Z spirit of perseverance, with Kaushal embodying the trendy concept of toughness — one rooted in authenticity, grit, and self-expression.
Vicky Kaushal fronts G-SHOCK’s daring new marketing campaign, celebrating Gen Z resilience and authenticity
Recognized for pushing boundaries each on-screen and off, Kaushal is a becoming alternative for the marketing campaign that targets younger Indians navigating private and societal expectations. In his affiliation with the model, the actor continues to lend his voice to narratives that resonate with right now’s youth.
“There may be power in silence and energy in perseverance,” Kaushal stated. “‘Rise Above the Shocks’ is for everybody who’s had the resilience and can to rise above the toughest blows that life has thrown at them, and have a ‘By no means Give Up’ outlook in life. That’s what G-SHOCK represents, and I’m proud to be a part of such a model story.”
The marketing campaign, which additionally pays tribute to iconic G-SHOCK types just like the DW-5000R, GA-2100, DW-5600, and GA-110, blends nostalgia with a up to date lens. These designs serve extra as visible metaphors than simply equipment—symbols of toughness that mirror Kaushal’s personal profession trajectory and public persona.
Takuto Kimura, Managing Director of Casio India, highlighted Kaushal’s alignment with the model’s evolving id. “With Rise Above the Shocks, we’re celebrating a technology that’s uncooked, unapologetic, and fearless. We’re elated to have powerhouse Vicky Kaushal embodying the spirit and imaginative and prescient of this technology.”
The marketing campaign was conceptualised and executed by Methodology Productions, with producer Ravneet Mahajan and director John Fredrick Peter crafting a visible narrative that goals to ring a bell with Gen Z and millennial audiences.
By anchoring its message round Kaushal and the resilience of a brand new technology, G-SHOCK continues to strengthen its cultural relevance in India whereas evolving from a product-first model into an emblem of youth id.
Additionally Learn: Ranbir Kapoor, Vicky Kaushal scene postponed as Mumbai rains disrupt Love & Warfare shoot: Report
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