Jonathan Mayers, who as co-founder of Superfly Leisure helped create the Bonnaroo and Outdoors Lands music festivals, has died, in accordance with Billboard.
A reason for loss of life was not instantly recognized on the time of publication.
Mayers co-founded the advertising and occasion firm Superfly alongside Rick Farman, Richard Goodstone, and Kerry Black in 1996. Along with Ashley Capps of AC Leisure, music agent Chip Hooper, and supervisor Coran Capshaw, they launched Bonnaroo in 2002. Due to Bonnaroo’s early success, Superfly and AC Leisure went on to create the Vegoose Music Pageant in Las Vegas. Superfly additionally partnered with One other Planet Leisure to launch the Outdoors Lands Music Pageant in San Francisco. Via his work with Superfly, Mayers was additionally concerned in Comedy Central’s Clusterfest, Challenge Pabst, and The Nice GoogaMooga, amongst different occasions.
Mayers’ relationship with Superfly got here to a tumultuous finish in August 2021, when he was terminated from the corporate. He later sued his former companions for civil misrepresentation, breach of contract, and fraud, however a decide dismissed the lawsuit in January 2023.
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