Bollywood icon Aamir Khan is reportedly contemplating launching his upcoming movie Sitaare Zameen Par on a Pay-Per-View (PPV) mannequin by way of YouTube in a game-changing shift from normal digital launch methods. The discharge would happen roughly eight weeks after its theatrical premiere on June 20, 2025. If this method strikes ahead, the movie would skip standard OTT platforms and provides viewers the liberty to look at with no need a subscription, only a one-time fee.
Helmed by R.S. Prasanna, Sitaare Zameen Par is described as a thematic continuation of Aamir Khan’s acclaimed 2007 movie Taare Zameen Par, delving into points surrounding psychological well being and inclusivity.
The transfer to doubtlessly launch the movie by way of YouTube’s Pay-Per-View service displays Khan’s ongoing dedication to socially acutely aware storytelling and his drive to make impactful cinema accessible to a broader viewers.
In response to The Hollywood Reporter India, Aamir Khan is contemplating an modern technique to deal with the difficulty of declining theatrical viewership. After the completion of Sitaare Zameen Par’s theatrical launch, the movie is predicted to be made obtainable for pay-per-view on YouTube two months later.
The report revealed that Khan is reluctant to launch his movies immediately on streaming platforms following their theatrical run, as he believes it discourages audiences from experiencing motion pictures in cinemas. The absence of a streaming brand on the Sitaare Zameen Par poster can also be attributed to this method.
Khan had initially deliberate to stream Laal Singh Chaddha (2022) six months after its theatrical launch. The movie, which hit theaters in August 2022, was initially slated to debut on Netflix round January 2023. Nonetheless, it ended up streaming simply eight weeks after its theatrical run as a substitute.
The report additional defined that a number of components influenced the choice, together with the assumption that non-spectacle movies are sometimes extra suited to OTT platforms, which has led many viewers to bypass them in cinemas.
Nonetheless, the pay-per-view mannequin introduces a cinema-like sense of urgency, as audiences would wish to pay particularly for the movie slightly than entry it freely by way of a subscription service. This method, which prioritizes shopper selection, is seen as helpful to each viewers and producers, because it provides the latter better management over their content material.
Would you be keen to pay for Sitaare Zameen Par on YouTube after its theatrical launch?
Aamir Khan is contemplating a pay-per-view mannequin for Sitaare Zameen Par. Would you be keen to pay for the movie on YouTube after its theatrical launch? Vote now and tell us!
Sure, I choose Pay-per-view mannequin
No, I choose streaming on OTT with a subscription
Possibly, relies on the worth and content material
ALSO READ: POLL RESULTS: Emraan Hashmi’s Jannat 3 storyline sparks main dilemma; followers cannot determine on one plot