In a landmark transfer, skincare large NIVEA has introduced actor Taapsee Pannu as its first International Model Ambassador from India, marking a major step within the model’s evolving presence within the nation. The announcement comes alongside the launch of NIVEA’s newest innovation — NIVEA Comfortable Every day UV — a moisturizer that mixes long-lasting hydration with solar safety, tailored for contemporary, on-the-go customers.
Taapsee Pannu named NIVEA India’s first International Model Ambassador; launches NIVEA Comfortable Every day UV for 48-Hour Hydration and UV Safety
Identified for her advocacy of minimal and efficient skincare, Taapsee has been related to NIVEA for a number of years. Her elevation to world model ambassador underlines her sturdy resonance with the model’s ethos of belief, care, and innovation. Talking on her new position and the product launch, Taapsee shared, “I’ve all the time believed that skincare must be easy, efficient, and easy. With NIVEA Comfortable Every day UV, I get the hydration my pores and skin wants and the UV safety it deserves, multi function light-weight system. It’s the proper each day companion for contemporary and glowing pores and skin!”
To help the launch, the model unveiled a brand new TVC that includes Taapsee, which showcases the product as the final word resolution for each day skincare that doesn’t compromise between hydration and safety. The marketing campaign highlights NIVEA’s continued concentrate on intuitive skincare for all existence.
Shweta Dala, Advertising and marketing Director, NIVEA India, commented, “At NIVEA, we repeatedly innovate to carry the most effective skincare options to our customers. With NIVEA Comfortable Every day UV, we’re addressing the rising want for on a regular basis hydration with added UV safety in a system that is still true to the much-loved NIVEA Comfortable expertise. We’re excited to introduce this game-changing product to our Indian customers.”
The launch coincides with the latest go to of Vincent Warnery, International CEO of Beiersdorf, to India. Throughout his journey, he met with Taapsee Pannu to have fun the model’s enduring legacy and innovation-driven strategy in India’s aggressive private care market.
As NIVEA continues to strengthen its footprint in India, the introduction of NIVEA Comfortable Every day UV and the appointment of a beloved face like Taapsee Pannu as world ambassador sign a brand new chapter within the model’s journey — one targeted on relevance, simplicity, and care.
Additionally Learn: Taapsee Pannu distributes followers and water coolers amongst underprivileged communities amid hovering temperatures: “It’s not nearly giving—it’s about standing with folks”
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